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Articles on this Page
- 03/23/17--02:00: _How to Choose the B...
- 04/18/17--02:00: _How to Start an Onl...
- 04/11/16--06:00: _When a Great Niche ...
- 05/03/16--04:00: _Association Magazin...
- 05/26/16--06:30: _The Prices, Offers,...
- 06/13/16--04:00: _Digital Magazine Pu...
- 09/13/16--05:00: _Let’s Clarify: What...
- 10/12/16--04:00: _Publishing Business...
- 10/19/16--04:00: _The 30 Hottest New ...
- 04/18/17--02:00: How to Start an Online Magazine With These Five Strategies
- 04/11/16--06:00: When a Great Niche Publishing Strategy Spurs Growth
- 05/03/16--04:00: Association Magazines – Not Just for Members Anymore?
- 05/26/16--06:30: The Prices, Offers, and Incentives You Must Test Now
- 09/13/16--05:00: Let’s Clarify: What Is a Digital Magazine?
- 10/12/16--04:00: Publishing Business News: Major Reorganizations for Major Players
- 10/19/16--04:00: The 30 Hottest New Magazine Launches From Samir Husni
While the challenge of choosing the right subscription and single copy pricing strategy is not new to magazine publishers, it’s virgin territory for most subscription website publishers and many publishers exploring the digital newsstand landscape.
Even magazine publishers are faced with new economic realities.
The marginal cost of delivering a digital subscription to your own website is near zero. The cost of delivering digital issues via the Apple, Amazon, or Barnes & Noble digital newsstands is based on remit and the cost of delivering a digital issue paid to your digital publishing software provider (Mag+, Adobe Digital Publishing Suite, etc.).
Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.
These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!
The post How to Start an Online Magazine With These Five Strategies appeared first on Mequoda Daily.
When we set out more than a decade ago to construct the most profitable niche publishing strategy for magazines, we took a big risk on how the new media industry would evolve. But it was a calculated risk, literally, as we broke down every aspect of digital publishing and then built it back up based on data analysis, audience behavior and consumer magazine stats, and the market we watched take shape during our combined 130 years’ worth of experience.
The post When a Great Niche Publishing Strategy Spurs Growth appeared first on Mequoda Daily.
Association magazines have potential for B2B publishing success; plus, Facebook Instant Articles, the latest personnel moves, and more
Can association magazines transcend membership readers to engage in some serious audience development? One big name in the business is offering a resounding yes. We have to agree, of course. Legacies, startups, brands, B2Bs, and, yes, professional groups
The post Association Magazines – Not Just for Members Anymore? appeared first on Mequoda Daily.
There’s no such thing as publishing a magazine.
The fact is, if you want to transition your business from the traditional print model to 21st-century publishing – and the profits it promises – you have to publish five different magazine editions of every title in your portfolio.
Mequoda has learned from decades of experience that these five are absolutely crucial to successful digital publishing. And many traditional print publishers have learned, to their sorrow, that digital publishing is crucial to their very survival in the modern age.
If that sounds alarming, we can assure you it’s completely achievable – more on that below. But first, let’s consider all five of those editions that we’ve identified as the very heart of our Gold Members’ publishing empires.
The post The Prices, Offers, and Incentives You Must Test Now appeared first on Mequoda Daily.
There's no shortage of interesting digital magazine publishing trends to watch, but hovering near the top has to be magazine subscription marketing.
With all of the "ad"-versity facing the industry – ad blocking programs, ad viewability, ad tech, etc. – it's no wonder that digital publishers are trying to circle back and discover other ways of monetizing content. Subscriptions, of course, are a classic route, but it's a route that has undergone some serious construction and detours since the heyday of blow-in cards.
The post Digital Magazine Publishing Trends: Subscriptions, Subscription Boxes, and Millennials appeared first on Mequoda Daily.
Magazines are designed to be read from front to back. They have covers and a table of contents. Magazines are arranged in a series of articles. Portals are not meant to be read from front to back, and are in no way linear. Users may begin on an article they found through search and hyperlink their way across the site in a matter of seconds. There is no true table of contents, although there is arrangement in the form of categories, topic pages and related articles.
So what is a digital magazine? It's a bit of a hybrid.
The media companies making the latest publishing business news include Conde Nast, Time Inc., and IAB
The watch word in recent weeks has been “reorg” when it comes to the publishing business news we’re following. Top-tier personnel changes, the elimination of the staff title “publisher,” and big waves being made in the advertising world are signalling
The post Publishing Business News: Major Reorganizations for Major Players appeared first on Mequoda Daily.
Listing this year’s best new magazine launches; plus, the future of Men’s Health and how The Atlantic handles changing social media patterns
Healthy print brands make for healthy multiplatform publishers – that’s a core Mequoda tenet. Today, we’ve got some examples of that: the 30 hottest new magazine launches, a big staffing move for Rodale’s Men’s
The post The 30 Hottest New Magazine Launches From Samir Husni appeared first on Mequoda Daily.